Multidisciplinary designer and creative strategist with over a decade of experience across branding, packaging, UI/UX, print, and creative direction. Working with brands across Europe, the Middle East, and beyond.
A full-scale packaging redesign developed as part of a comprehensive rebranding of Pin Drinks. Five product lines, multiple formats, one cohesive visual identity built entirely from scratch.
Nominated at The Canmaker Cans of The Year by Crown Holdings Co.
Social media campaign adaptation for Coca-Cola Kazakhstan. Six pieces spanning static and motion design, built around one of the most conceptually ambitious product launches in Coca-Cola's recent history: Y3000, the world's first AI co-created beverage.
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A concept mobile app that transforms the museum visit through AR-powered artwork recognition, dynamic indoor wayfinding, and a content-first design philosophy. Full UI/UX and visual identity, delivered solo in one week.
View Project →A self-initiated character concept series built entirely through AI art direction. Three archetypes, one fictional heist universe, brought to life through Midjourney illustration and Sora-powered motion, exploring what a modern AI-assisted production pipeline can look like in practice.
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Naming, visual systems, brand architecture, and guidelines for businesses at every scale.
Concept to shelf, including regulatory and cultural adaptation for international markets.
Digital products, websites, and interface systems built around user behavior.
Leading multidisciplinary teams, aligning creative output with business goals.
Positioning, visual storytelling, and creative direction grounded in business outcomes.
Social media systems, influencer campaigns, B2B assets, and trade show materials.
Integrating AI tools into creative pipelines to accelerate ideation and production.
Editorial design, large-format print, retail displays, and event collateral.
Description
Creative Director
Brand identity, packaging, digital