Agora Cafe

Agora already had an existing logo when the project began. I refined and developed it, then built the broader visual language around it through color, typography and a more consistent system for customer-facing communication.

The objective was not to create isolated designs for individual formats, but to establish a visual language that could move naturally between print, screens and digital interfaces.

That system became the foundation for the menu family and the other touchpoints developed throughout the engagement.

The trifold menu translated the developing visual identity into a compact printed format designed for an information-heavy hospitality context.

I was responsible for the concept, layout, visual hierarchy, artwork and overall design execution.

Food photography was supplied by the client and lightly retouched by me before being integrated into the layouts.

The challenge was to organize a broad menu offering without losing clarity, while keeping the final piece visually consistent with the wider Agora system.

The in-store menu system expanded the same visual language across multiple digital displays.

I designed and animated three coordinated menu-board compositions, developing the layouts, hierarchy and motion behavior as one connected system rather than independent screens.

The motion was kept functional: helping structure information and add visual energy without competing with the menu itself.

A third-party screen mockup was used for presentation purposes. All menu-board artwork and animation shown within those screens was designed and animated by me.

The next step was an online menu experience that carried the same visual language into a browser-based interface.

I developed the UX structure, navigation flow, UI design and interactive experience, then implemented the final interface with Claude used as a coding assistant.

The project required a different kind of hierarchy from the printed and screen-based menus: information had to remain easy to navigate while still feeling like part of the same Agora identity.

Rather than treating digital as a separate visual layer, the interface was designed as another expression of the same customer experience.