Coca-Cola Y3000 — Kazakhstan

Y3000 arrived with an established global creative system. Coca-Cola supplied the key visuals, product renders, typography, 3D assets, motion elements and campaign toolkit.

My role was not to create the global Y3000 identity, but to translate that system into locally relevant social executions for the Kazakhstan market.

Local copy was supplied by BAL Agency’s Kazakhstan team. I then developed each execution independently, adapting composition, asset usage, timing and format while maintaining consistency with the global campaign.

The static post adapted Y3000’s established visual language into a Kazakhstan-specific social composition.

Using the supplied global assets and localized copy, I handled the layout, composition and final execution while preserving the campaign’s existing futuristic visual direction.

Alongside the static post, I produced five motion executions released across different dates during the campaign rollout.

All five were created by me using the global campaign toolkit, supplied motion elements and localized content.

The work focused on adapting timing, composition and visual sequencing to the individual social formats while keeping the full set recognizably part of one campaign system.

The resulting six-piece set was published through Coca-Cola Kazakhstan’s official social channels.