Beko Kazakhstan

Beko’s core brand identity, logo, guidelines and product renders were supplied for the project.

Localized copy was provided by BAL Agency’s Kazakhstan team, while food imagery used within the static work was sourced from stock photography.

Within those parameters, I was responsible for developing the layouts and compositions, translating the supplied content into social-media executions that remained consistent with Beko’s existing visual language.

For the motion pieces, there was no supplied global motion template. I developed the motion execution, timing, compositing and footage for the final content, while keeping typography aligned with Beko’s established brand identity.

The AEROPerfect carousel was developed as a four-slide social-media sequence communicating the product feature through a consistent visual structure.

I created the layout and composition across all four slides, combining supplied Beko product renders, localized copy and selected stock food imagery.

The slides were designed as one connected system rather than four isolated graphics, maintaining continuity in hierarchy, pacing and product presentation throughout the carousel.

Alongside the carousel, I produced three motion pieces for Beko Kazakhstan covering different product and feature stories.

I developed the motion execution, footage, compositing, timing and visual sequencing for each piece, using Beko’s existing brand language and typography as the foundation.

Although the subject matter changed between executions, the objective remained consistent: create clear, product-focused social content that felt recognizably part of the same brand system.

The completed work was published through Beko Kazakhstan’s official social-media channels.